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In Japan, We celebrate "White day" it starts on march 14, one month from the normal valentines you have in American.Women give the men gifts of chocolate as well as other gifts.These gifts of chocolate are divided into two types: giri choco (obligatory chocolate) and honmei choco (chocolate for the man the woman is serious about). Giri choco is given by women to their superiors at work as well as to other male co-workers. It is not unusual for a woman to buy 20 to 30 boxes of this type of chocolate for distribution around the office as well as to men that she has regular contact with.
Needless to say, the approach of Valentine's Day is something that department stores and shops look forward to and promote with zeal because of its potential for increased sales. Large displays featuring chocolate usually with heart-shaped displays start to grace the floors of department stores from mid-January or so.
A woman will normally purchase boxes of giri choco in the several hundred yen range and may purchase an expensive box of honmei choco and another gift such as a necktie for her "special someone".(LOL) The gifts of chocolate that men buy are in white boxes( lol after all it is "White Day)
HappyValentine's Day/White Day ^ ^
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